Coach tiers. Flat within tier. Never per-athlete.
Coaching revenue should scale with your roster - your software bill shouldn't punish it. Pick the tier that fits your headcount; the price stays flat inside it.
One subscription covers your whole roster.
Your coach tier is the only payment. Athletes you coach join free- they create an account, log sessions, and get their program from you. They never see a paywall to be on your roster, and there are no per-athlete fees, ever. (Athletes who want the self-serve extras - macro-solved meal plans, marketplace coach matching - can buy Pro themselves, but that's their choice, not a requirement.)
$29 /mo
Up to 10 athletes - included free, they never pay
- Your 10 athletes train free - no athlete subscription needed
- Athlete programs and logged training in one review workflow
- A triaged review queue each morning: pain flags, misses, and PRs surface first
- AI-drafted session feedback you edit and send
- PR ledger + full session history per athlete
- Pilot setup guidance; migration scope agreed with the team
$49 /mo
Up to 30 athletes - included free, they never pay
- Everything in Starter
- Capacity for a larger pilot or established roster
- Coach profile in the athlete marketplace
- Program templates cloned across the roster
$99 /mo
Up to 150 athletes - included free, they never pay
- Everything in Coach
- Capacity for up to 150 connected athletes
- Discuss onboarding scope with the team
- 150+ athletes: Enterprise, by quote
Athlete plans - optional, paid by the athlete
Coached athletes pay nothing. These are for the self-coached - or athletes who want extras on top of your coaching.
$0
A real program, not a trial. No card required.
- Static starter program in your sport
- Session logging + history
- Exercise library with demos
$19 /mo
or $180/yr for self-coached athletes who want adaptive features.
- Everything in Free
- Loads as % of your maxes; paces off race times
- Adaptive regeneration from every logged session
- Macro-fit meal plans, PR tracking, full analytics
- Coach matching in the marketplace
Start with a small coach pilot.
Test the workflow with 3–5 existing athletes. Contact the team to agree evaluation access, supported imports and timing before moving an established roster.